This Is Marketing!
I love this guy! Seth Godin speaking to the reality of ethical marketing and the intention that creates exponential win - win!
“Marketers don’t use consumers to solve their companies problem,
they use marketing to solve other people’s problems. They have the empathy to know that those they seek to serve don’t want what the marketer wants, don’t believe what they believe, and don’t care about what they care about. They probably never will.” Seth Godin- This is Marketing - You Can't Be Seen Until You Learn To See - https://amzn.to/353z1Jm